Don't forget to smell the coffee

Content is king.

We specialise in producing premium video content
seamlessly merged with marketing strategy.


Starting out in film production, then moving into copywriting, design and creative direction, we eventually became an entrepreneurial content partner. Obsessed with improvement and always on the hunt for that final 5%, we’re not your usual wham bam thank you ma’am creative house, we understand business first hand and will not stop until the fire is truly ablaze.

What’s with the coffee, you ask?

When you’re trying to spin a solid yarn, nothing stirs the creative juices better than a fresh brew.

“…Coffee & creativity pretty much go hand in hand, both keep us awake at night.” – Jimmy & Elle, Co-founders.


There’s always a backstory.

Earmarked a dreamer, our founding director went to film school after university, more or less to put off having to get a job. An early knack for story telling quickly developed into a passion for the creative. Graphic Design school followed, then Motion Graphic Design school, all in the pursuit of not having to work nine to five. Over time, passion morphed into obsession. Miscellaneous jobs came and went, but with a deep entrepreneurial streak they never lasted. From the frustration of monotony and an affinity for rule bending, Freshly Ground was born. Set up to provide an outlet for personal creative projects, it didn’t take long for things to get out of hand. One thing led to another, more people got involved and the projects started to grow. Contract creative gigs turned into content strategy partnerships until eventually a couple of start ups apparated. Lessons were learnt, friends were made, and the rest as they say, is history. Freshly Ground now acts as a creative content partner for businesses looking to grow, create change and communicate effectively.

Bit of a mission, aye?

Our mission, other than to create the perfect cup of coffee, is to produce cutting edge creative content, seamlessly merging art and commerce, with an outcome that emotes, inspires action and influences decisions.

We are artists and entrepreneurs at heart and CREATION IS OUR PASSION. We love to collaborate and thrive in the pressure cooker of creative challenges. We are driven by the idea and it’s our mission to help organisations find solutions to problems, creating inspiring work that moves people, challenges them and gets them thinking.

“We’re pretty keen on knocking things out of the park, or at least swinging for the fences… We like to make sure our clients walk away feeling like they’ve got some real bang for their hard earned bucks… ideally, so they don’t walk away at all.”

Coffee & creativity, a perfect match.

FLAT WHITE (the every day)


SHORT BLACK (the fire it up team)


LATTE (whats a flat white?)


CAPPUCCINO (good for mum - just a wee sprinkle of cinnamon thanks)


FLUFFY (it's for the kids)


Freshly Ground is the exclusive content partner for Eighth Wonder Travel.



Good coffee. Good people. Good work.

We’re a group of passionate creatives. Writers, designers, film makers, entrepreneurs & coffee lovers.


We’ve worked with some pretty awesome brands & organisations. We know what works and have the expertise to pull it off.

"Absolutely nailed it! The F. G. C crew spent a lot of time and effort getting to know our business and developed the script using the right kind of language for our market. They really do care about owning a project to ensure it's the best it can possibly be. True artists and businessmen. "

− David Maxwell, MD Eighth Wonder Travel

"The Freshly Ground team came up with the concept for the SAANZ campaign in quick fashion under a tight deadline, not only did they understand the brief, they delivered a video with production values far higher than the budget we gave them would suggest."

− Mike Smith, Snow365

Freshly Ground is the exclusive content partner for Opus Outdoors.