What’s with the coffee, you ask?
When you’re trying to spin a solid yarn, nothing stirs the creative juices better than a fresh brew.
“…Coffee & creativity pretty much go hand in hand, both keep us awake at night.” – Jimmy & Elle, Co-founders.
There’s always a backstory.
Earmarked a dreamer, our founding director went to film school after university, more or less to put off having to get a job. An early knack for story telling quickly developed into a passion for the creative. Graphic Design school followed, then Motion Graphic Design school, all in the pursuit of not having to work nine to five. Over time, passion morphed into obsession. Miscellaneous jobs came and went, but with a deep entrepreneurial streak they never lasted. From the frustration of monotony and an affinity for rule bending, Freshly Ground was born. Set up to provide an outlet for personal creative projects, it didn’t take long for things to get out of hand. One thing led to another, more people got involved and the projects started to grow. Contract creative gigs turned into content strategy partnerships until eventually a couple of start ups apparated. Lessons were learnt, friends were made, and the rest as they say, is history. Freshly Ground now acts as a creative content partner for businesses looking to grow, create change and communicate effectively.
Bit of a mission, aye?
Our mission, other than to create the perfect cup of coffee, is to produce cutting edge creative content, seamlessly merging art and commerce, with an outcome that emotes, inspires action and influences decisions.
We are artists and entrepreneurs at heart and CREATION IS OUR PASSION. We love to collaborate and thrive in the pressure cooker of creative challenges. We are driven by the idea and it’s our mission to help organisations find solutions to problems, creating inspiring work that moves people, challenges them and gets them thinking.
“We’re pretty keen on knocking things out of the park, or at least swinging for the fences… We like to make sure our clients walk away feeling like they’ve got some real bang for their hard earned bucks… ideally, so they don’t walk away at all.”
Coffee & creativity, a perfect match.
FLAT WHITE (the every day)
SHORT BLACK (the fire it up team)
LATTE (whats a flat white?)
CAPPUCCINO (good for mum - just a wee sprinkle of cinnamon thanks)
FLUFFY (it's for the kids)
Good coffee. Good people. Good work.
We’re a group of passionate creatives. Writers, designers, film makers, entrepreneurs & coffee lovers.
James SimpsonStrategy & Creative Director
James came from an adventure sports background before a Marketing degree at Otago university soaked up four years of his early twenties. He couples a Graduate Diploma in motion graphic design with multiple qualifications in design and film production to produce visually stunning work that emotes and gets the audience thinking. He has worked in everything from scripting and ideation, through cinematography, to design, copywriting, editing and motion graphics. Broad experience ranging from the founding of companies, to providing content strategy for start ups, tourism organisations and product brands. He understands the business side of things first hand and has an uncanny talent for spinning a yarn.
An 'active relaxer' James is founder and Creative Director of Adventurewear company Opus Fresh, founder of The Craft Haus, Content Director for Eighth Wonder Travel, and has a healthy (read unhealthy) relationship with adventure sports.
David MaxwellKey account manager
Dave has extensive experience in start ups and small business. He is co founder of luxury travel company Eighth Wonder Travel where he is the key account manager and client facing director. It was while getting started with Eighth Wonder and engaging the services of Freshly Ground that he saw the potential power of digital and the need for quality content in business growth and brand strength. He is results driven and client focussed, plays a solid round of golf and has a passion for travel and tourism.
Simeon DuncombeDirector, VFX Wizard
Simeon is a super talented director with a fantastic mind for concept creation. Coming from a background in VFX & contracted as an animation supervisor for post production giant WETA digital. Simeon & James have worked together as a producer director team on a number of projects. Often referred to as a wizard, Simeon is always going well above and beyond with post trickery to ensure the final project is as good as it can possibly get. He enjoys authentic sashimi and getting buried in Japanese powder snow.
Graham SmoutContent Producer
Graham has been in the film & television industry for a while now, working as a 2nd AC, focus puller and camera operator. He has also been director of photography on multiple short films and music videos. Graham spent winter 2013 working with James as the key cinematographer, to produce a 16 episode series airing on the TVNZ Breakfast show. He is a driven, passionate film maker with a great eye for photography & composition. A smile is never far away and he loves to keep the mood light while getting the job done.
Andy is a talented film maker & a bit of a film fanatic, he has an encyclopedic knowledge of most films box office performance & their key creative teams. Being a major fan of action & comedy, he has written, produced & directed a number of short films & music videos including a 20 minute long mini feature “Hot Rob” where he built a 1:8 scale miniature of the Wellington harbor docks & then blew it up with live pyrotechnics. He is currently cutting his teeth directing part of the Power Ranger series. He brings infectious enthusiasm & uncompromising drive to any shoot.
Nick LarkenContent Producer
Nicko is an outdoors enthusiast & a passionate, highly skilled cinematographer. He has an extensive background shooting surfing films & is the one half of the board sport oriented Stikman Films. Like all the collaborators, his skills don’t just lie behind the camera, he also edits up a storm and has a fantastic demeanor & instant rapport with talent, putting them at ease and getting great performances out of them.
Scott OrrContent Producer
Scotty has a wide variety of experience in the film industry, allowing him the ability to efficiently execute jobs from start to finish. He has a good sense of shooting style, and an innate ability to edit for timing and flow. He is a breeze to work with and gets the shots he needs without overshooting or overworking the talent. A passionate mountain biker you'll probably find him weaving down the Mt Vic trails at pace most non shoot days.
Caleb began his career before his teens, re-enacting scenes from The Fellowship Of The Ring, using his dads home video camera and employing classic in-camera trickery to get the scaling in size effect playing Gandalf himself while his little sister was forced to play a Frodo. It is somewhat fitting now, that he is contracted by WETA digital & is currently in VFX on the Hobbit. Caleb is an extremely bright problem solver with a great eye for composition, camera movement and animation.
CUSTOM BLENDS, OUTSTANDING RESULTS
We’ve worked with some pretty awesome brands & organisations. We know what works and have the expertise to pull it off.
"Absolutely nailed it! The F. G. C crew spent a lot of time and effort getting to know our business and developed the script using the right kind of language for our market. They really do care about owning a project to ensure it's the best it can possibly be. True artists and businessmen. "− David Maxwell, MD Eighth Wonder Travel
"The Freshly Ground team came up with the concept for the SAANZ campaign in quick fashion under a tight deadline, not only did they understand the brief, they delivered a video with production values far higher than the budget we gave them would suggest."− Mike Smith, Snow365
Freshly Ground is the exclusive content partner for Opus Outdoors.