WELCOME

We are Freshly Ground Creative,
master story tellers.

A VIDEO COMPANY WITH FULL SERVICE MARKETING EXPERIENCE

We’re a group of passionate film makers, designers & coffee lovers. Coffee & film pretty much go hand in hand, both keep us awake at night.

Premium Video Production

We’re highly passionate and technically minded film makers who go the extra mile, that is reflected in the work we produce.

Effective Story-telling

We pride ourselves on understanding your brand and your audience. In this way we can tell your story with the greatest impact and ROI.

Marketing Strategy

We’re highly experienced professionals and we not only blend strategy into our content, we also work with you to get the best reach for your video asset.

Reasonable Rates

We have worked hard to invest in industry leading equipment and to make efficiencies in our process. We pass those savings on to our clients.

We helped Eighth Wonder tell their story Watch the full video

THE ROASTING PROCESS

Crafting beautiful film to tell compelling stories is a tricky business, but through trial and error and the thousands of times we’ve pressed record
and spoken that magic word – action, we have perfected the craft so you don’t have to. Heres the process we typically follow.

STRATEGY & IDEATION

We start things off by taking your story in its simplest form and putting the heat on, discussing what you want to say, how you want to say it and who you’re talking to. We bounce ideas off you and each other, ensuring we have explored every potential avenue. This is the concept, script & pre-production phase.

DESIGN & CINEMA

The fineness of the grind strongly affects the final cup, and we’re experts at ensuring the perfect consistency for the press and brew. This is the shooting & design phase, capturing the most stunning imagery, designing highly compelling motion graphics and recording the cleanest sound possible.

EDITING & VFX

Having carefully prepared the grind, we then give it the press & brew using the utmost precision to create work that envelops the senses. This is the edit & VFX period and time for you to view and critique the product, whittling down your short film to its purest form and ensuring everything is tasting just right.

SOUND & COLOUR

This creates the final look & feel of the project, ensuring the presentation is sublime. The sound mix & colour grade are supremely important, this is their time to truly propel your project to the next level & a last chance for any refinement before you deliver to your audience & convert new customers

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Love the snow – Asia/NZ campaign

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Eighth Wonder – Inspire

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Opus – Japan daze

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Escape the city – TVC Campaign

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Mt Ruapehu – Spring Sessions

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Ohau Lodge – Welcome

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Cardrona NZ – Parks

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TVNZ Breakfast – Snow Show

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Opus – Logo Animation

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Opus – Inspire

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Bowl-A-Rama – Creative

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Bowl-A-Rama – Wrap

CUSTOM BLENDS, OUTSTANDING RESULTS

 The mission, beliefs and benefits of the ‘thing’ are what compel people to do something – to buy, give, sign up, engage… Our video content is driven by the idea.

12
Years of experience in Marketing and Video Production
2
Peter Jackson Wildcard winners for the v48 Hour film competition
750000
Raised through crowd funding projects for our clients
1000
Cups of coffee consumed on set & in the post production suite

We tell beautiful stories Get your film made

COMPELLING STORIES TOLD THROUGH PREMIUM VIDEO PRODUCTION CUSTOM BLENDED WITH MARKETING STRATEGY

We’ve worked with some pretty awesome companies and organisations. We understand targeting, strategy, reach, marketing spend and the importance of a positive ROI for your asset.
Whether you need a business profile video for your website, promotional coverage of an event, or a full-scale television commercial, we have the expertise to help.

We've worked with some pretty amazing companies!

"The FGC team are extremely knowledgeable about video production and the most effective way to engage our customers, they helped us to develop the script using the right language to convey our message to our clients in the best way possible. Very happy with the result!"

− Jesse Larsen, OptiFleet

"Absolutely nailed it! The Freshly Ground team spent a lot of time and effort getting to know our business and then developed the script using the right kind of language for our target market. They really do care about owning a project to ensure it's the best it can possibly be. True artists and businessmen. "

− David Maxwell, MD Eighth Wonder Travel

"James and the team came up with the concept for the SAANZ campaign in quick fashion under a tight deadline, not only did they nail the target market, they delivered a video with production values far higher than the budget we gave them would suggest."

− Mike Smith, Snow365

Want us to tell your story? Get In Touch

WHY VIDEO?

Video has become THE essential tool in on-line marketing

85
(customers are) More likely to purchase after watching an on-line video
90
Increase in click through rates by including video in email marketing
75
Less opt-outs by including video in email marketing/newsletters
157
Increase in organic web traffic from search engines with video in your web site

Blend content with strategy then roast to perfection

Engage Your Audience

Over 85% of internet users will press play instead of reading text if presented with a video, customers are far more willing to actively engage with compelling video content than they are with static collateral and copy. With the power of video, you can deliver your message in the most positive light and speak directly to your target market, engaging them in the way you want to.

Build Trust & Gain Credibility

When you’re on video, you gain believability & people grow in trust by watching your body language & listening to the intonation of your voice. It gives an overall sense of how credible your company is through the quality of the production values and allows your leads to visualize themselves using the product or service, helping them to trust it and feel more compelled to purchase.

Inspire Action

“People don’t buy what your selling, they buy why your selling it” – Simon Sinek. Whether you’re trying to highlight product benefits to convert sales, inform your audience of an event or sway the opinions of the masses, video is the key to inspiring action. With the power of video you effectively have the chance to speak directly to thousands of people as if you we’re seeing them face to face.

Say More, with less

Rather than spending countless time writing long form copy that wont even be read not to mention absorbed, you can use the power of video to immediately get your point across in a concise, compelling and positive way. Showing multiple things while saying others, with a lasting effect on your audience.

Go Viral

With any luck, your video may go viral, which in the case of 2009’s Blendtec video campaign, caused an immediate increase in sales by 700%. There is a bit of alchemy to going viral, but there are a few guidelines to follow that will give your asset the best chance of getting organically shared.

Affordable Premium Production

A TV advert that 10 years ago would have cost over $100,000 can now be made for under $10,000. With accessibly priced professional camera equipment & post production software, used by smaller crews of multi talented professionals, you can get a premium quality video made for a fraction of the price it used to be. 

Enough stats for one day?  Make your film